Freedom Volvo

It's no secret that most automakers are making a strong effort to create more environemtnally friendly vehicles. Volvo is no exception to this. "DRIVe Towards Zero" is Volvo's vision for creating vehicles that release absolutely no harmful exhaust and environmentally-damaging CO₂. And, according to a recent press release issued by the automaker, more steps are being taken to attain the noble goal.

"Here at Volvo, we do not feel that there is any single obvious route to sustainable mobility," says Peter Mertens, Senior Vice President, Research & Development, Volvo Car Corporation. "For one thing, local preconditions vary considerably…

As you may already know, The International Geneva Motor Show is the opportunity for automakers around the world to show off their latest concepts and innovations. There's pageantry. There's spectacle. There's circumstance. And as you'd imagine, presentation is everything.

This year, Volvo Car Corporation and Volvo Cars Switzerland created the best display at the show and was effectively awarded with the Creativity 2011 prize. As you can see below, it was Volvo's consistent performance and expression of brand and values that were particularly appealing to the scrutinizing jury.

Top-Two Reasons the Geneva Jury Chose Volvo…